Open up a text record and also kind a listing of 10 - 20 words or expressions that are connected with your website. Ideally, attempt and narrow the terms somewhat so they typically aren't as well wide. Someone marketing precious jewelry as an example ought to avoid the term "precious jewelry" but could well select something like "pendants available for sale" or "silver necklaces". An additional essential factor to consider is to prevent market lingo (unless definitely appropriate). The ordinary individual is not likely to search on Google for a market specific term.